APEX Sound & Light
A commerce and rental platform for a 30-year professional audio, video, and lighting company — bringing a deep catalog of sales and rentals fully online.
- Role
- Product engineer & architect
- Year
- 2022–2024
- Solution
- A brand-portfolio and ecommerce platform — funneling quote requests, managing product inventory, and selling equipment online.
The product
The brief
A platform that turns interest into action — funneling quote requests for equipment sales and rentals straight to the team. It doubles as a living portfolio of marquee clients and headline projects, and it’s built to feel effortless on desktop and mobile alike.
Our role
The business trusted us with their requirements, and we delivered end to end. We owned the design and the technical solution for both sides of the platform — the customer-facing storefront and the back-office that runs it — then built it, host it, and back it with on-call support.
Approach
Treat the catalog as the product. We started with the business itself, knowing merchandising had to come first, then built the funnels that turn browsing into quotes and conversations. The platform shrugs off traffic surges and holds 99.9% uptime, year over year.
Outcome
A professional storefront that reflects the company’s reputation and lets customers browse, buy, and rent from a catalog built over thirty years.